Music City Smoke is a barbecue sauce company based in Nashville, TN. Music City Smoke is unique in that it brings the souful spirit of Nashville to your table with bold, tangy barbeque sauces creafted to perfection. Infused with authentic southern flavors and a vibrant appeal, our sauces hit the perfect note for every barbecue lover. Music City Smoke wants to be perceived by its audience as loud, funky, lively, trendy, soulful, and well-crafted.

This label series for Music City Smoke differentiates five bold BBQ flavors through vibrant color and subtle variations of a frequency-inspired graphic element. While the typography remains consistent across the line, the shifting motif introduces rhythm and movement that reflect the brand’s music-driven identity.