Drift is a personal care brand based out of Laguna Beach, CA. Drift is unique in the personal care space because it prioritizes ocean-safe formulas and nourishes hair and skin exposed to sun, salt, and wind, without compromising the environment. Committed to protecting the waters that inspire us, Drift donates a portion of every purchase to ocean conservation efforts, actively supporting cleaner, healthier seas. Drift wants to be perceived by its audiences as minimal, elevated, refreshing, serene, conscious, and deeply connected to the ocean.

This packaging system for Drift translates the brand’s coastal identity into a tactile product experience through soft color palettes, minimal iconography, and repeating organic patterns. A clear typographic hierarchy organizes product information while maintaining a calm, lifestyle-driven aesthetic.